Metrical turns the “window shopping” problem into predictable revenue. Using AI to read signals of purchase intent, it engages site visitors in real time—delivering messages, offers or content exactly when they momentarily hesitate. Founded in 2017 and backed by a seed raise in 2024, Metrical works with major retailers to drive step-change conversion and margin growth. For brands that refuse to leave money on the table, this is the missing layer between traffic and sales.