OnlyFans is a subscription platform built for creators who want direct relationships with their audience—and own the business that comes from it. Launched in 2016 and now among the most profitable publisher-platforms in tech, OnlyFans enables creators to offer subscriptions, tips and exclusive content, while the platform takes roughly a 20 % share. With ~US$ 1.4 billion in revenue and ~$7 billion in annual payouts, it shows what it looks like when creators stop renting attention and start owning it.