100 Thieves

100 Thieves is a creator-founded gaming organization and lifestyle label that blends championship esports, a high-output content studio, and limited-release apparel. Founded in 2017 by Matthew “Nadeshot” Haag, with creator co-owners Valkyrae and CouRageJD, the brand pairs competitive teams with culture-led product drops and DTC distribution.

Country

United States

City

Los Angeles

Founded

2017

Stage

Series C

Capital Raised

~$120M

Valuation

~$460M+

Annual Revenue

~$50M+

Status

Active