CREATORBRANDS
Creator Brands
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Rankings

The creator-led brands, ranked by est. valuation.

Figures are estimates from public signals. Verified revenue is coming as brands connect their stores.

  1. 1
    SKIMSFashionKris Jenner+2
    $4B
  2. 2
    Teremana TequilaConsumablesDany Garcia+1
    $3.5B
  3. 3
    Fenty BeautyBeautyRihanna
    $3.1B
  4. 4
    Rare BeautyBeautySelena Gomez
    $2.7B
  5. 5
    PrimeConsumablesLogan Paul+1
    $2B
  6. 6
    OlipopConsumablesJake Paul
    $1.9B
  7. 7
    Alani NuConsumablesKaty Hearn+1
    $1.8B
  8. 8
    GlossierBeautyEmily Weiss
    $1.8B
  9. 9
    Kylie CosmeticsBeautyKris Jenner+1
    $1.2B
  10. 10
    CasamigosConsumablesGeorge Clooney
    $1B
  11. 11
    Good AmericanFashionEmma Grede+1
    $1B
  12. 12
    Huda BeautyBeautyHuda Kattan
    $1B
  13. 13
    KKW BeautyBeautyKim Kardashian
    $1B
  14. 14
    RhodeBeautyHailey Bieber+1
    $1B
  15. 15
    Savage X FentyFashionRihanna
    $1B
  16. 16
    FeastablesConsumablesMr Beast+1
    $750M
  17. 17
    IPSYBeautyMichelle Phan
    $650M
  18. 18
    Aviation GinConsumablesRyan Reynolds
    $610M
  19. 19
    Jeffree Star CosmeticsBeautyJeffree Star
    $500M
  20. 20
    Kayali FragranceBeautyHuda Kattan
    $500M
  21. 21
    100 ThievesGamingCouRageJD+2
    $460M
  22. 22
    Bloom NutritionConsumablesGreg LaVecchia+1
    $450M
  23. 23
    YeezyFashionKanye West
    $400M
  24. 24
    BetrGamingJake Paul
    $375M
  25. 25
    818 TequilaConsumablesKris Jenner+1
    $350M
  26. 26
    Honest BeautyBeautyJessica Alba
    $350M
  27. 27
    OUAIBeautyJen Atkin
    $350M
  28. 28
    The Honest CompanyBeautyJessica Alba
    $350M
  29. 29
    Dude Perfect MerchMediaDude Perfect+5
    $300M
  30. 30
    Kylie SkinBeautyKris Jenner+1
    $300M
  31. 31
    Pattern BeautyBeautyTracee Ellis Ross
    $275M
  32. 32
    Drew HouseFashionJustin Bieber
    $250M
  33. 33
    Full SendFashionJesse Sebastiani+3
    $250M
  34. 34
    GoopLuxuryGwyneth Paltrow
    $250M
  35. 35
    Joe Rogan ExperienceMediaJoe Rogan
    $250M
  36. 36
    MagnoliaHomeChip Gaines+1
    $225M
  37. 37
    NOBULLFashionTom Brady
    $225M
  38. 38
    ONE/SIZEBeautyPatrick Starrr
    $225M
  39. 39
    Patrick Ta BeautyBeautyPatrick Ta
    $225M
  40. 40
    r.e.m. beautyBeautyAriana Grande
    $225M
  41. 41
    Anine BingFashionAnine Bing
    $200M
  42. 42
    Happy DadConsumablesKyle Forgeard+3
    $200M
  43. 43
    Jaclyn CosmeticsBeautyJaclyn Hill
    $200M
  44. 44
    LemmeConsumablesKourtney Kardashian
    $200M
  45. 45
    Wishful SkinBeautyHuda Kattan
    $200M
  46. 46
    BackboneGamingKevin Hart+2
    $180M
  47. 47
    Represent CloFashionMike Heaton+1
    $175M
  48. 48
    Victoria Beckham BeautyBeautyVictoria Beckham
    $175M
  49. 49
    About-FaceBeautyHalsey
    $150M
  50. 50
    Anomaly HaircareBeautyPriyanka Chopra Jonas
    $150M
  51. 51
    Florence by MillsBeautyMillie Bobby Brown
    $150M
  52. 52
    KKW FragranceBeautyKim Kardashian
    $150M
  53. 53
    OnnitWellnessJoe Rogan
    $150M
  54. 54
    OVO ClothingFashionN/A
    $150M
  55. 55
    SKKN BY KIMBeautyKim Kardashian
    $150M
  56. 56
    Victoria BeckhamFashionVictoria Beckham
    $150M
  57. 57
    Zoa EnergyConsumablesDwayne Johnson (The Rock)+1
    $150M
  58. 58
    Social TouristFashionDixie D’Amelio+1
    $125M
  59. 59
    Summer FridaysBeautyLauren Ireland+1
    $125M
  60. 60
    The Skinny ConfidentialBeautyLauryn Bosstick
    $125M
  61. 61
    Brady BrandFashionTom Brady
    $113M
  62. 62
    Keys SoulcareBeautyAlicia Keys
    $105M
  63. 63
    D’Amelio FootwearFashionDixie D’Amelio+1
    $100M
  64. 64
    JUST WaterConsumablesWill Smith+1
    $100M
  65. 65
    JVN HairBeautyJonathan Van Ness
    $100M
  66. 66
    PopflexFashionCassey Ho
    $100M
  67. 67
    Sidemen ClothingFashionVikram Singh Barn (Vikkstar123)+6
    $100M
  68. 68
    PooshLuxuryKourtney Kardashian
    $88M
  69. 69
    KORA OrganicsBeautyMiranda Kerr
    $80M
  70. 70
    Ivy ParkFashionBeyoncé
    $65M
  71. 71
    Sides (Sidemen)ConsumablesVikram Singh Barn (Vikkstar123)+6
    $63M
  72. 72
    SkylrkFashionJustin Bieber
    $63M
  73. 73
    Trixie CosmeticsBeautyTrixie Mattel
    $63M
  74. 74
    Haus LabsBeautyLady Gaga
    $60M
  75. 75
    XIX VodkaConsumablesVikram Singh Barn (Vikkstar123)+6
    $60M
  76. 76
    KhloudConsumablesKhloé Kardashian+1
    $54M
  77. 77
    CeremoniaBeautyBabba Rivera
    $50M
  78. 78
    DEZIBeautyDesi Perkins
    $50M
  79. 79
    Good Good GolfSportsGrant Horvat+3
    $50M
  80. 80
    Jeffree Star SkinBeautyJeffree Star
    $50M
  81. 81
    KraveBeautyBeautyLiah Yoo
    $50M
  82. 82
    MKBHDFashionMarques Brownlee
    $50M
  83. 83
    PBD PodcastMediaPatrick Bet-David
    $50M
  84. 84
    Selfless by HyramBeautyHyram Yarbro
    $50M
  85. 85
    Ten To One RumConsumablesMarc Farrell+1
    $50M
  86. 86
    Addison Rae FragranceBeautyAddison Rae
    $45M
  87. 87
    Spritz SocietyConsumablesJosh Ostrovsky (The Fat Jewish)
    $45M
  88. 88
    CecredBeautyBeyoncé
    $40M
  89. 89
    Djerf AvenueFashionMatilda Djerf
    $40M
  90. 90
    FaZe ClanGamingKiari Kendrell Cephus (Offset)+3
    $40M
  91. 91
    ITEM BeautyBeautyAddison Rae
    $40M
  92. 92
    OAM SkinBeautyCiara
    $40M
  93. 93
    Star Yak RanchConsumablesJeffree Star
    $40M
  94. 94
    MSFTSrepFashionMoises Arias+2
    $38M
  95. 95
    Diary of A CEOMediaSteven Bartlett
    $35M
  96. 96
    MaverickFashionLogan Paul
    $35M
  97. 97
    NoctaFashionN/A
    $35M
  98. 98
    ALCOLOConsumablesWhistlin Diesel
    $33M
  99. 99
    ShreddyWellnessGrace Beverley
    $33M
  100. 100
    SpeedFashioniShow Speed
    $33M
  101. 101
    Try Guys MerchFashionEugene Lee Yang+2
    $33M
  102. 102
    Good Dye YoungBeautyBrian O’Connor+1
    $30M
  103. 103
    Good Man BrandFashionRussell Wilson+1
    $30M
  104. 104
    Laura Lee Los AngelesBeautyLaura Lee
    $30M
  105. 105
    Lunar BeautyBeautyManny Gutierrez (Manny MUA)
    $30M
  106. 106
    LunchlyConsumablesLogan Paul+3
    $30M
  107. 107
    Team Liquid ApparelGamingN/A
    $30M
  108. 108
    Be Happy SnacksConsumablesDixie D’Amelio+1
    $27M
  109. 109
    Are You Am IFashionRumi Neely
    $25M
  110. 110
    Song of StyleFashionAimee Song
    $25M
  111. 111
    Audio Media GradingGamingSteve Aoki
    $20M
  112. 112
    Chamberlain CoffeeConsumablesEmma Chamberlain
    $20M
  113. 113
    Eyewear by David BeckhamFashionDavid Beckham
    $20M
  114. 114
    IM8 HealthWellnessDavid Beckham
    $20M
  115. 115
    NeutonicConsumablesChris Williamson+1
    $20M
  116. 116
    Pantalones TequilaConsumablesN/A
    $20M
  117. 117
    SafelyHomeKris Jenner+1
    $20M
  118. 118
    MrBeast BurgerConsumablesMr Beast
    $18M
  119. 119
    Wayne Goss CosmeticsBeautyWayne Goss
    $18M
  120. 120
    FaZeFashionFaZe Banks+2
    $16M
  121. 121
    Jack Septic Eye MerchFashionJack Septic Eye+1
    $15M
  122. 122
    Sip MargsConsumablesAlix Earle
    $14M
  123. 123
    Acquisition.comMediaLeila Hormozi+1
    $13M
  124. 124
    AmiyaFashionAimee Song
    $13M
  125. 125
    Anything GoesMediaEmma Chamberlain
    $13M
  126. 126
    BEEUPConsumablesDavid Beckham
    $13M
  127. 127
    Big DayConsumablesIman Gadzhi
    $13M
  128. 128
    CLOAKFashionJack Septic Eye+1
    $13M
  129. 129
    Dezi SkinBeautyDesi Perkins
    $13M
  130. 130
    Dim MakFashionSteve Aoki
    $13M
  131. 131
    DoughbriksConsumablesDavid Dobrik
    $13M
  132. 132
    Freaks of NatureBeautyKelly Slater
    $13M
  133. 133
    HillsFashionIman Gadzhi
    $13M
  134. 134
    HWBTFashionMat Armstrong
    $13M
  135. 135
    JuniConsumablesRadhi Devlukia+1
    $13M
  136. 136
    Kardashian KlosetFashionKris Jenner+5
    $13M
  137. 137
    KetoneConsumablesSteven Bartlett+1
    $13M
  138. 138
    Mane AddictsBeautyJen Atkin
    $13M
  139. 139
    MoshConsumablesN/A
    $13M
  140. 140
    My First MillionMediaN/A
    $13M
  141. 141
    New EconomiesMediaN/A
    $13M
  142. 142
    Off SeasonFashionEmma Grede
    $13M
  143. 143
    Onda BeautyBeautyNaomi Watts
    $13M
  144. 144
    Palais ConstanceConsumablesGstaad Guy
    $13M
  145. 145
    ParivieBeautyParis Hilton
    $13M
  146. 146
    PizzaokiConsumablesSteve Aoki
    $13M
  147. 147
    PoubelLuxuryGstaad Guy
    $13M
  148. 148
    Rob’s PopcornConsumablesThe Jonas Brothers
    $13M
  149. 149
    Rose IncBeautyRosie Huntington-Whiteley
    $13M
  150. 150
    Tati BeautyBeautyTati Westbrook
    $13M
  151. 151
    TBPNMediaJordi Hays+1
    $13M
  152. 152
    The Colin & Samir ShowMediaN/A
    $13M
  153. 153
    The Iced Coffee HourMediaJack Selby+1
    $13M
  154. 154
    VT MerchFashionPatrick Bet-David
    $13M
  155. 155
    VT NewsMediaPatrick Bet-David
    $13M
  156. 156
    Zadiko Tea Co.ConsumablesZach Kornfeld
    $13M
  157. 157
    CadenceConsumablesMike Heaton+2
    $12M
  158. 158
    Top of The Mornin' CoffeeConsumablesJack Septic Eye+1
    $11M
  159. 159
    Beast GearFashionN/A
    $10M
  160. 160
    Beast Philanthropy MerchFashionMr Beast
    $10M
  161. 161
    Modern WisdomMediaChris Williamson
    $10M
  162. 162
    Palm Tree CrewExperienceskygo
    $10M
  163. 163
    SweatWellnessKayla Itsines
    $10M
  164. 164
    WBeautyJake Paul
    $10M
  165. 165
    We RiseWellnessSenada Greca
    $10M
  166. 166
    Flossy by FreddyFashionFreddy Cousin-Brown
    $6.5M
  167. 167
    Higher PrimateFashionJoe Rogan
    $4.5M
  168. 168
    Startup Ideas PodcastMediaGreg Isenberg
    $3.5M
  169. 169
    Bankroll CoffeeConsumablesGraham Stephan
    $3M
  170. 170
    Startup EmpireMediaGreg Isenberg
    $2.5M
Showing 170 of 170 brandsEstimates, refined over time