Represent Clo

Represent Clo is a British luxury streetwear label founded in 2011 by brothers George and Mike Heaton in Manchester, UK. What began as a small passion project evolved into one of the most influential independent fashion brands to emerge from the UK, known for its commitment to quality, craftsmanship, and storytelling. Represent’s collections fuse premium materials, tailored silhouettes, and streetwear sensibilities, earning a global following among creatives, athletes, and luxury consumers. The brand’s product lines include apparel, footwear, and accessories under sub-labels like Owners Club, 247, and Blank, each designed for distinct audiences and use cases. By maintaining in-house creative control and self-funding growth, Represent has established itself as a benchmark for sustainable brand independence—eschewing venture capital in favor of organic community-driven expansion. The brand regularly collaborates with influencers, athletes, and musicians, including high-profile appearances with Justin Bieber, Lewis Hamilton, and Future, while maintaining a distinctly British creative identity.