


Joe Rogan
Joe Rogan is a stand-up comedian, UFC commentator, and host of The Joe Rogan Experience, one of the most listened-to podcasts globally. Launched in 2009, his podcast redefined long-form audio, featuring candid, unscripted conversations with guests across science, politics, culture, and philosophy. In 2020, Rogan signed an exclusive licensing deal with Spotify reportedly worth over $200 million, cementing his position as the highest-earning podcaster in history. His influence spans far beyond podcasting — shaping public discourse and the creator economy by proving that independent creators can rival major media networks. Rogan’s brand ecosystem also includes Onnit, a human optimization company acquired by Unilever, and Higher Primate, his apparel and lifestyle line. Known for his authenticity, curiosity, and contrarian approach, Rogan has built a loyal global audience exceeding 50 million across platforms — from YouTube clips to Spotify exclusives.
Audience Size
50M - 100M
Country
United States
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