Mr Beast

Jimmy “MrBeast” Donaldson is a YouTube creator and operator known for large-scale challenge videos and philanthropy, turning audience into durable products. His portfolio includes Feastables (founder, 2022 — better-for-you chocolate & snacks with broad retail distribution), MrBeast Burger (licensing, 2020–2023), Shop MrBeast (merch & apparel), and Beast Philanthropy (non-profit). He runs an in-house studio and a slate of channels (Reacts, Gaming, Español) that act as the distribution engine for his brands.