Cadence

Cadence is a next-generation performance hydration brand designed for athletes, creators, and high performers. Founded by George Heaton (Represent) and Ross MacKay, Cadence is redefining the functional beverage space with science-backed hydration products engineered to enhance endurance, focus, and recovery. The brand merges premium product design with cultural credibility, bridging the gap between wellness, performance, and lifestyle. By combining best-in-class formulation with creator-driven storytelling, Cadence is positioning itself as the go-to hydration solution for a new generation of consumers who demand more from what they drink — on and off the field.