Selfless by Hyram

Selfless by Hyram is a skincare brand founded by content creator and skincare educator Hyram Yarbro in 2021, in partnership with The INKEY List co-founders Mark Curry and Colette Laxton. The brand was built around the principle of creating skincare that not only benefits the skin but also contributes to global social and environmental causes. Selfless by Hyram commits to ethical sourcing, sustainable packaging, and charitable impact, focusing on issues like climate change, clean water, and youth empowerment. The line launched exclusively with Sephora, positioning it at the intersection of creator-led authenticity and retail distribution scale. Despite its global reach, the brand maintains a small, values-driven team focused on education-first marketing. In 2023, Selfless by Hyram underwent a strategic relaunch with renewed formulas and direct-to-consumer sales on its own website, aiming for deeper community connection and mission alignment.