Be Happy Snacks

Be Happy Snacks is a creator-led snack brand founded by Charli and Dixie D’Amelio under the D’Amelio Brands umbrella. Focused on fun, flavor, and positivity, Be Happy offers playful popcorn and snack products crafted for Gen Z and millennial audiences. Built on the D’Amelio family’s cultural influence and direct fan connection, the brand blends authentic creator storytelling with retail distribution, bringing joy to everyday snacking.