Good Dye Young

Good Dye Young is a bold, vegan, and cruelty-free hair color brand co-founded by Hayley Williams, lead singer of Paramore, and celebrity hairstylist Brian O’Connor. Founded in 2016 in Nashville, the company was created to empower individuality and self-expression through vivid hair color and clean ingredients. The brand has grown from cult-favorite semi-permanent dyes to a full lifestyle beauty company, with products available at Sephora, Ulta, and Target. Their mission combines creativity, sustainability, and inclusivity — redefining modern hair care for expressive consumers.