iShow Speed

IShowSpeed (Darren Jason Watkins Jr.) is an American livestreamer, entertainer, and music artist who has built one of the largest Gen Z audiences in the world. Known for his high-energy YouTube streams and viral IRL content, he has expanded beyond gaming into music, global tours, and consumer products. He operates his own merchandise lines — Speed.Store and IShowSpeed Merch — featuring apparel and limited-edition drops. In 2022, he signed with Warner Records and released viral singles such as World Cup, further expanding his reach into music. Speed’s ability to monetize through content, music, and direct-to-fan commerce makes him one of the most commercially successful creator-operators today.