SKIMS

SKIMS is an American shapewear, loungewear, and apparel brand founded in 2019 by Kim Kardashian and Emma Grede. The brand was created to redefine the shapewear category through a focus on inclusivity, comfort, and modern design, offering solutions for all body types and skin tones. Backed by investors such as Imaginary Ventures, L Catterton, and Alliance Consumer Growth, SKIMS quickly evolved from a DTC (direct-to-consumer) startup to a global fashion powerhouse valued at over $4 billion. SKIMS gained massive attention for its viral campaigns, featuring diverse models, celebrities, and athletes including Usher, Snoop Dogg, Ice Spice, and Kim Cattrall. The brand’s success lies in its blend of celebrity influence, product innovation, and data-driven e-commerce strategy. Today, SKIMS sells globally via its own website, Nordstrom, and exclusive pop-ups, and recently expanded into menswear and swimwear.