Aviation Gin

Aviation American Gin is a craft gin brand co-owned and popularized by actor and entrepreneur Ryan Reynolds, who transformed it from a niche Portland distillery into one of the most recognizable premium spirits in the world. Known for its smooth, balanced profile and mixologist-approved versatility, Aviation redefined how gin is marketed — leaning into humor, storytelling, and celebrity-led brand building rather than traditional liquor advertising. The brand’s rapid cultural rise and viral marketing campaigns led to its acquisition by Diageo in a deal valued up to $610 million, making Aviation a blueprint for celebrity-driven beverage success.