Ceremonia

Ceremonia is a clean, modern haircare brand founded in 2020 by Babba Rivera, rooted in Latinx heritage and rituals. It redefines hair wellness with natural, nutrient-rich formulas free from silicones, parabens, and sulfates, offering scalp treatments, oils, shampoos, and styling essentials that strengthen hair from root to tip. With powerful cultural storytelling and a commitment to representation, Ceremonia celebrates Latinx identity while appealing to a global audience seeking authenticity and clean beauty. Available at Sephora, online, and in its SoHo flagship, it’s one of the most influential new brands in haircare.