The House of LR&C was founded in 2020 by Ciara, Russell Wilson, and Christine Day (former Lululemon CEO). The brand’s name stands for Love, Respect & Care, reflecting its mission to make sustainable fashion accessible and inclusive. The company houses multiple labels — including LITA by Ciara, Good Man Brand, and Human Nation — all built around responsible sourcing, gender-neutral design, and environmental transparency. By merging celebrity influence with authentic sustainability, the House of LR&C redefines what ethical fashion looks like in the creator economy.