Babba Rivera

Babba Rivera is a Swedish-Latinx entrepreneur, brand builder, and angel investor, recognized for redefining modern beauty and culture. She is the founder & CEO of Ceremonia, a clean haircare brand inspired by her Latinx heritage, backed by top-tier investors like First Round Capital, Female Founders Fund, and Convivialité Ventures. Before launching Ceremonia, Babba built her career at companies like Uber (early marketing team) and Away (as Brand Marketing Director), where she became known for her sharp instinct in branding and community-building. Named to Forbes 30 Under 30, she is celebrated for combining cultural storytelling with venture-scale execution.