Jeffree Star

Jeffree Star is one of the most polarizing yet commercially successful figures in the creator economy. Starting as a MySpace-era music and internet personality, he reinvented himself into a cosmetics mogul with Jeffree Star Cosmetics (founded 2014). The brand generated hundreds of millions in annual sales at its peak, disrupting the beauty industry with direct-to-consumer launches that repeatedly sold out in minutes. Star has since diversified into ranching and agriculture with Star Yak Ranch in Wyoming, positioning himself as a luxury meat producer, while also maintaining collaborations in fashion and accessories. Despite controversies, he remains a case study in creator-driven DTC dominance, scaling faster than most traditional beauty brands.