CLOAK

CLOAK is a creator-led apparel brand founded in 2018 by YouTube gaming icons Markiplier and Jacksepticeye. The brand focuses on minimalist, premium-quality clothing designed for comfort, inclusivity, and community — aiming to serve as the “uniform” for gamers, creators, and those who feel unseen. CLOAK has expanded beyond gaming merch into lifestyle fashion, collaborating with franchises like Minecraft and Among Us, and evolving into a creative collective rooted in digital culture and fan-driven design.