MrBeast Burger

MrBeast Burger is a creator-founded, delivery-only restaurant brand created by Jimmy Donaldson (MrBeast) in partnership with Virtual Dining Concepts. Launched in December 2020, it became one of the fastest-growing ghost-kitchen franchises in the U.S., offering burgers, fries, and sandwiches through food-delivery apps. At its peak, the brand operated from 1,700 locations across North America and Europe. In 2023, MrBeast filed to terminate his contract with VDC, citing quality-control issues, and transitioned toward a direct-to-consumer and brick-and-mortar relaunch model. Despite its controversy, MrBeast Burger defined a new category of “creator restaurants,” proving that influencer brands can scale globally through licensed kitchens.