Good American

Good American is a pioneering fashion brand co-founded by Emma Grede and Khloé Kardashian, built on the foundational principle of radical inclusivity in sizing. Launched with denim, it has expanded into a full lifestyle brand, offering clothing, swimwear, and activewear designed to fit and flatter a wide range of body types (sizes 00-32). It successfully combines a powerful social mission with celebrity influence and savvy business strategy to become a dominant player in the inclusive fashion space.