Yeezy

Founded by Kanye West in 2009, YEEZY grew from a creative partnership with Nike into one of the most influential fashion brands of the 21st century. Its later collaboration with Adidas set new benchmarks for sneaker design, hype-driven marketing, and luxury streetwear aesthetics. Combining sculptural minimalism with cultural storytelling, YEEZY blurred the lines between art, design, and commerce—forever changing the way creators build global fashion empires.