Fenty Beauty

Fenty Beauty, founded by global superstar Rihanna in 2017, redefined the beauty industry with an unprecedented commitment to inclusivity and diversity. Backed and incubated by LVMH’s Kendo Brands, Fenty launched with 40 foundation shades, setting a new industry standard and forcing legacy competitors to adapt. Within its first year, the brand generated over $550M in revenue, making it one of the most successful beauty launches in history. Now valued in the multi-billion-dollar range, Fenty Beauty continues to expand globally across makeup, skincare, and fragrance, cementing Rihanna’s status as one of the most successful creator-founders ever.