Feastables

Feastables is the creator-led snacking company founded by global YouTuber MrBeast (Jimmy Donaldson) in 2022. Built with a mission to “make better snacks for everyone,” Feastables offers clean-ingredient chocolate bars, cookies, and snacks designed for modern consumers. Combining MrBeast’s viral marketing engine with world-class CPG operations, the brand generated over $10M in its first few weeks, sold in Walmart, Target, and Amazon, and continues to disrupt the $100B+ snack industry. With over $45M raised and a rapidly expanding product line, Feastables represents a new model for creator-owned consumer brands — scaling faster and more virally than traditional incumbents.