CREATORBRANDS

Rankings

The creators building brands, ranked by audience reach.

Figures are estimates from public signals. Verified revenue is coming as brands connect their stores.

#CreatorCategoryCountryCityAudience

=1
Ariana GrandeEntertainment
EntertainmentUnited StatesLos Angeles500M+
=1
Cristiano RonaldoSports
SportsSaudi ArabiaRiyadh500M+
=1
Dwayne Johnson (The Rock)Entertainment
EntertainmentUnited StatesLos Angeles500M+
=1
Kim KardashianFashion
FashionUnited StatesLos Angeles500M+
=1
Selena GomezEntertainment
EntertainmentUnited StatesLos Angeles500M+
=6
BeyoncéEntertainment
EntertainmentUnited StatesLos Angeles400M - 500M
=6
Kylie JennerFashion
FashionUnited StatesLos Angeles400M - 500M
=6
RihannaEntertainment
EntertainmentUnited StatesLos Angeles400M - 500M
=9
Justin BieberEntertainment
EntertainmentUnited StatesLos Angeles300M - 400M
=9
Khloé KardashianFashion
FashionUnited StatesLos Angeles300M - 400M
=9
Kourtney KardashianFashion
FashionUnited StatesLos Angeles300M - 400M
=9
Mr BeastComedy
ComedyUnited StatesGreenville300M - 400M
=13
Charli D’AmelioBeauty
BeautyUnited StatesLos Angeles200M - 300M
=13
Kendall JennerLifestyle
LifestyleUnited StatesLos Angeles200M - 300M
=15
Addison RaeBeauty
BeautyUnited StatesLos Angeles100M - 200M
=15
Coby CottonComedy
ComedyUnited StatesDallas100M - 200M
=15
Cory CottonComedy
ComedyUnited StatesDallas100M - 200M
=15
David BeckhamSports
SportsUnited KingdomLondon100M - 200M
=15
Dude PerfectComedy
ComedyUnited StatesFrisco100M - 200M
=15
Garrett HilbertComedy
ComedyUnited StatesFrisco100M - 200M
=15
Joe RoganNews
NewsUnited StatesAustin100M - 200M
=15
Kanye WestEntertainment
EntertainmentUnited StatesLos Angeles100M - 200M
=15
Kevin HartEntertainment
EntertainmentUnited StatesLos Angeles100M - 200M
=15
Lady GagaEntertainment
EntertainmentUnited StatesLos Angeles100M - 200M
=15
Paris HiltonLifestyle
LifestyleUnited StatesLos Angeles100M - 200M
=15
Priyanka Chopra JonasBeauty
BeautyUnited StatesLos Angeles100M - 200M
=15
Ryan ReynoldsEntertainment
EntertainmentUnited StatesNew York100M - 200M
=15
Tyler ToneyComedy
ComedyUnited StatesFrisco100M - 200M
=29
Alicia KeysEntertainment
EntertainmentUnited StatesNew York50M - 100M
=29
Cameron DallasLifestyle
LifestyleUnited StatesLos Angeles50M - 100M
=29
CiaraEntertainment
EntertainmentUnited StatesDenver50M - 100M
=29
Cody JonesComedy
ComedyUnited StatesDallas50M - 100M
=29
Dixie D’AmelioFashion
FashionUnited StatesLos Angeles50M - 100M
=29
HalseyEntertainment
EntertainmentUnited StatesLos Angeles50M - 100M
=29
Huda KattanBeauty
BeautyUnited Arab EmiratesDubai50M - 100M
=29
iShow SpeedComedy
ComedyUnited StatesLos Angeles50M - 100M
=29
Jake PaulComedy
ComedyUnited StatesPuerto Rico50M - 100M
=29
Jay ShettyEducation
EducationUnited KingdomLondon50M - 100M
=29
Kris JennerLifestyle
LifestyleUnited StatesLos Angeles50M - 100M
=29
KSIGaming
GamingUnited KingdomLondon50M - 100M
=29
Logan PaulComedy
ComedyUnited StatesPuerto Rico50M - 100M
=29
Millie Bobby BrownEntertainment
EntertainmentUnited StatesLos Angeles50M - 100M
=29
Naomi WattsBeauty
BeautyUnited StatesLos Angeles50M - 100M
=29
Snoop DoggEntertainment
EntertainmentUnited StatesLos Angeles50M - 100M
=29
Victoria BeckhamFashion
FashionUnited KingdomLondon50M - 100M
=29
Will SmithEntertainment
EntertainmentUnited StatesMiami50M - 100M
=47
AirrackLifestyle
LifestyleUnited StatesLos Angeles20M - 50M
=47
Alex HormoziBusiness
BusinessUnited StatesLas Vegas20M - 50M
=47
Emma ChamberlainLifestyle
LifestyleUnited StatesLos Angeles20M - 50M
=47
Gwyneth PaltrowEntertainment
EntertainmentUnited StatesLos Angeles20M - 50M
=47
Hailey BieberFashion
FashionUnited StatesLos Angeles20M - 50M
=47
Jack Septic EyeGaming
GamingUnited KingdomBrighton20M - 50M
=47
Jada Pinkett SmithEntertainment
EntertainmentUnited StatesLos Angeles20M - 50M
=47
Jaden SmithEntertainment
EntertainmentUnited StatesLos Angeles20M - 50M
=47
Jeffree StarBeauty
BeautyUnited StatesCasper20M - 50M
=47
Jen AtkinBeauty
BeautyUnited StatesLos Angeles20M - 50M
=47
Jessica AlbaEntertainment
EntertainmentUnited StatesLos Angeles20M - 50M
=47
Kiari Kendrell Cephus (Offset)Entertainment
EntertainmentUnited StatesLos Angeles20M - 50M
=47
kygoEntertainment
EntertainmentUnited StatesMiami20M - 50M
=47
Leila HormoziBusiness
BusinessUnited StatesLas Vegas20M - 50M
=47
MarkiplierGaming
GamingUnited StatesLos Angeles20M - 50M
=47
Marques BrownleeTech
TechUnited StatesMaplewood20M - 50M
=47
Patrick Bet-DavidNews
NewsUnited StatesMiami20M - 50M
=47
Rosie Huntington-WhiteleyBeauty
BeautyUnited StatesLos Angeles20M - 50M
=47
Simon Minter (Miniminter)Gaming
GamingUnited KingdomLondon20M - 50M
=47
Tom BradySports
SportsUnited StatesMiami20M - 50M
=47
Trixie MattelBeauty
BeautyUnited StatesLos Angeles20M - 50M
=47
Vikram Singh Barn (Vikkstar123)Gaming
GamingUnited KingdomLondon20M - 50M
=47
Whistlin DieselAuto
AutoUnited StatesNasville20M - 50M
=47
Willow SmithEntertainment
EntertainmentUnited StatesLos Angeles20M - 50M
=47
ZoellaBeauty
BeautyUnited KingdomBrighton20M - 50M
=72
Adin RossGaming
GamingUnited StatesMiami10M - 20M
=72
Alix EarleLifestyle
LifestyleUnited StatesMiami10M - 20M
=72
Casper LeeLifestyle
LifestyleUnited KingdomLondon10M - 20M
=72
Cassey HoHealth
HealthUnited StatesLos Angeles10M - 20M
=72
CouRageJDGaming
GamingUnited StatesLos Angeles10M - 20M
=72
David DobrikLifestyle
LifestyleUnited StatesLos Angeles10M - 20M
=72
Ethan Payne (Behzinga)Gaming
GamingUnited KingdomLondon10M - 20M
=72
Eugene Lee YangLifestyle
LifestyleUnited StatesLos Angeles10M - 20M
=72
FaZe ApexGaming
GamingUnited StatesLos Angeles10M - 20M
=72
FaZe BanksGaming
GamingUnited StatesLos Angeles10M - 20M
=72
George ClooneyEntertainment
EntertainmentUnited StatesLos Angeles10M - 20M
=72
Harry Lewis (W2S)Gaming
GamingUnited KingdomLondon10M - 20M
=72
Hyram YarbroBeauty
BeautyUnited StatesLos Angeles10M - 20M
=72
Iman Gadzhi Business
BusinessUnited Arab EmiratesDubai10M - 20M
=72
Joanna GainesLifestyle
LifestyleUnited StatesWaco10M - 20M
=72
John CooganBusiness
BusinessUnited StatesLos Angeles10M - 20M
=72
Jonathan Van NessBeauty
BeautyUnited StatesLos Angeles10M - 20M
=72
Josh Ostrovsky (The Fat Jewish)Comedy
ComedyUnited StatesNew York10M - 20M
=72
Kayla ItsinesHealth
HealthAustraliaSydney10M - 20M
=72
Kyle ForgeardComedy
ComedyUnited StatesLos Angeles10M - 20M
=72
Michelle PhanBeauty
BeautyUnited StatesLos Angeles10M - 20M
=72
Miranda KerrBeauty
BeautyUnited StatesLos Angeles10M - 20M
=72
Nas DailyEducation
EducationUnited Arab EmiratesDubai10M - 20M
=72
NELK BoysComedy
ComedyUnited StatesLos Angeles10M - 20M
=72
Steve AokiEntertainment
EntertainmentUnited StatesLas Vegas10M - 20M
=72
Steve Will Do ItComedy
ComedyUnited StatesLos Angeles10M - 20M
=72
Steven BartlettBusiness
BusinessUnited KingdomN/A10M - 20M
=72
Tati WestbrookBeauty
BeautyUnited StatesLos Angeles10M - 20M
=72
The Jonas BrothersEntertainment
EntertainmentUnited StatesNew York10M - 20M
=72
Tobi Brown (TBJZL)Gaming
GamingUnited KingdomLondon10M - 20M
=72
Tracee Ellis RossBeauty
BeautyUnited StatesLos Angeles10M - 20M
=72
ValkyraeGaming
GamingUnited StatesLos Angeles10M - 20M
=72
Zach KornfeldComedy
ComedyUnited StatesLos Angeles10M - 20M
=105
Aimee SongFashion
FashionUnited StatesLos Angeles5M - 10M
=105
Anthony PomplianoBusiness
BusinessUnited StatesNew York5M - 10M
=105
Codie SanchezBusiness
BusinessUnited StatesAustin5M - 10M
=105
Desi PerkinsBeauty
BeautyUnited StatesLos Angeles5M - 10M
=105
Emma GredeFashion
FashionUnited StatesLos Angeles5M - 10M
=105
FaZe TemperrrGaming
GamingUnited StatesLos Angeles5M - 10M
=105
Hayley WilliamsEntertainment
EntertainmentUnited StatesNashville5M - 10M
=105
Jaclyn HillBeauty
BeautyUnited StatesTampa5M - 10M
=105
Jesse SebastianiLifestyle
LifestyleUnited StatesLos Angeles5M - 10M
=105
Josh Bradley (Zerkaa)Gaming
GamingUnited KingdomLondon5M - 10M
=105
Keith HabersbergerComedy
ComedyUnited StatesLos Angeles5M - 10M
=105
Kelly SlaterSports
SportsUnited StatesLos Angeles5M - 10M
=105
Laura LeeBeauty
BeautyUnited StatesLos Angeles5M - 10M
=105
Mat ArmstrongAuto
AutoUnited KingdomLeicester5M - 10M
=105
Matilda DjerfLifestyle
LifestyleSwedenStockholm5M - 10M
=105
NadeshotGaming
GamingUnited StatesLos Angeles5M - 10M
=105
Patrick StarrrBeauty
BeautyUnited StatesLos Angeles5M - 10M
=105
Patrick TaBeauty
BeautyUnited StatesLos Angeles5M - 10M
=105
Radhi DevlukiaLifestyle
LifestyleUnited StatesLos Angeles5M - 10M
=105
Russell WilsonSports
SportsUnited StatesSeattle5M - 10M
=105
Senada GrecaHealth
HealthUnited StatesNew York5M - 10M
=105
Wayne GossBeauty
BeautyUnited KingdomLondon5M - 10M
=127
Anine BingFashion
FashionUnited StatesLos Angeles1M - 5M
=127
Chip GainesLifestyle
LifestyleUnited StatesWaco1M - 5M
=127
Chris WilliamsonNews
NewsUnited StatesAustin1M - 5M
=127
Dany GarciaBusiness
BusinessUnited StatesLos Angeles1M - 5M
=127
Emily WeissBeauty
BeautyUnited StatesNew York1M - 5M
=127
Freddy Cousin-BrownFashion
FashionUnited KingdomLondon1M - 5M
=127
Garrett ClarkSports
SportsUnited StatesFrisco1M - 5M
=127
George HeatonFashion
FashionUnited KingdomManchester1M - 5M
=127
Grace BeverleyHealth
HealthUnited KingdomLondon1M - 5M
=127
Graham StephanBusiness
BusinessUnited StatesLas Vegas1M - 5M
=127
Grant HorvatSports
SportsUnited StatesJupiter1M - 5M
=127
Greg IsenbergBusiness
BusinessUnited StatesMiami1M - 5M
=127
Greg LaVecchiaHealth
HealthUnited StatesAustin1M - 5M
=127
Gstaad GuyComedy
ComedyUnited StatesLos Angeles1M - 5M
=127
Haydn SchneiderHealth
HealthUnited StatesAustin1M - 5M
=127
Jack SelbyBusiness
BusinessUnited StatesLas Vegas1M - 5M
=127
James SmithHealth
HealthUnited KingdomLondon1M - 5M
=127
Jordi HaysBusiness
BusinessUnited StatesLos Angeles1M - 5M
=127
Katy HearnHealth
HealthUnited StatesLos Angeles1M - 5M
=127
Lauren IrelandBeauty
BeautyUnited StatesLos Angeles1M - 5M
=127
Lauryn BosstickLifestyle
LifestyleUnited StatesAustin1M - 5M
=127
Liah YooBeauty
BeautyUnited StatesNew York1M - 5M
=127
Manny Gutierrez (Manny MUA)Beauty
BeautyUnited StatesLos Angeles1M - 5M
=127
Marc FarrellBusiness
BusinessUnited StatesNew York1M - 5M
=127
Mari LlewellynHealth
HealthUnited StatesLos Angeles1M - 5M
=127
Marianna HewittBeauty
BeautyUnited StatesLos Angeles1M - 5M
=127
Matt ScharffSports
SportsUnited StatesKansas City1M - 5M
=127
Mike HeatonFashion
FashionUnited KingdomManchester1M - 5M
=127
Mike ThurstonHealth
HealthUnited Arab EmiratesDubai1M - 5M
=127
Murda BeatzEntertainment
EntertainmentCanadaToronto1M - 5M
=127
Rumi NeelyFashion
FashionUnited StatesLos Angeles1M - 5M
=127
Sahil BloomBusiness
BusinessUnited StatesBoston1M - 5M
=127
Stephen CastanedaSports
SportsUnited StatesDallas1M - 5M
=160
Babba RiveraBeauty
BeautyUnited StatesNew York0 - 1M
=160
Brian O’ConnorBeauty
BeautyUnited StatesNashville0 - 1M
=160
Moises AriasEntertainment
EntertainmentUnited StatesLos Angeles0 - 1M

Showing 162 of 162 creatorsEstimates, refined over time