100 Thieves
100 Thieves is a creator-founded gaming organization and lifestyle label that blends championship esports, a high-output content studio, and limited-release apparel. Founded in 2017 by Matthew “Nadeshot” Haag, with creator co-owners Valkyrae and CouRageJD, the brand pairs competitive teams with culture-led product drops and DTC distribution.
100 Thieves is a creator-founded gaming organization and lifestyle label that blends championship esports, a high-output content studio, and limited-release apparel. Founded in 2017 by Matthew “Nadeshot” Haag, with creator co-owners Valkyrae and CouRageJD, the brand pairs competitive teams with culture-led product drops and DTC distribution.
Country
United States
City
Los Angeles
Founded
2017
Status
Active
Stage
Series C
Capital Raised
~$120M
Annual Revenue
~$50M+
Valuation
~$460M+
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Creator Brands Weekly
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Creator Brands Weekly
The weekly newsletter for creators building, launching and scaling brands
Loved by your favourite Creators