818 is a premium, creator-led tequila brand founded by entrepreneur and media icon Kendall Jenner in 2021. Named after the area code of her hometown in California, 818 blends authentic Mexican craftsmanship with celebrity-driven cultural influence. Each bottle is sustainably produced in Jalisco using 100% Blue Weber agave, with a focus on quality, tradition, and environmental responsibility. Since launch, 818 has rapidly become one of the fastest-growing tequila brands in the U.S., winning multiple industry awards and achieving global distribution across major markets. The brand’s success is fueled by a mix of celebrity storytelling, social media virality, and strategic partnerships with hospitality, nightlife, and retail groups. More than a beverage company, 818 represents the power of creator-driven commerce — where cultural capital and community storytelling fuel rapid category disruption.