about-face is a high-performance, vegan, and cruelty-free makeup brand created to celebrate self-expression, creativity, and individuality. It focuses on bold, experimental color cosmetics designed to empower people to explore every side of themselves. The brand champions the idea that no one is “just one thing,” encouraging users to embrace their layered identities through makeup. Its product line spans innovative eye paints, lip colors, highlighters, and more — all built for professional performance with an artist-first approach.