Addison Rae Fragrance is a beauty brand created by global creator and entrepreneur Addison Rae in partnership with Hampton Beauty. Designed to capture her signature style and personality, the line offers modern, expressive fragrances crafted for Gen Z and millennial audiences. With a focus on storytelling, lifestyle branding, and social-first launches, the brand blends celebrity influence with premium fragrance formulation. Originally incubated and funded by Hampton Beauty, Addison Rae Fragrance has grown rapidly through strategic retail partnerships and viral creator-led campaigns, becoming a standout in the next wave of celebrity-led beauty brands.