Alani Nu is a lifestyle nutrition and supplement brand founded by fitness influencer Katy Hearn and Haydn Schneider. Known for its premium formulations, vibrant branding, and cult following among millennial and Gen Z consumers, Alani Nu offers pre-workouts, protein snacks, energy drinks, and wellness products designed to support active, balanced lifestyles. Originally bootstrapped, the company grew rapidly through social-first marketing and influencer-led brand building before receiving minority investment from Maverick Capital to scale product distribution and retail expansion.