ALCOLO

Alcolo is a creator-led alcohol brand founded by automotive YouTuber and cultural icon WhistlinDiesel (Cody Detwiler). Built for bold personalities and high-energy lifestyles, Alcolo goes beyond being just a beverage — it’s an experience and a statement. Blending premium ingredients with distinctive flavors and unapologetic branding, the company brings fresh creativity to the traditional alcohol category. Fueled by WhistlinDiesel’s massive fanbase and disruptive marketing style, Alcolo has rapidly gained cult status both online and in retail, representing a new era where creator influence meets consumer beverage innovation.

Alcolo is a creator-led alcohol brand founded by automotive YouTuber and cultural icon WhistlinDiesel (Cody Detwiler). Built for bold personalities and high-energy lifestyles, Alcolo goes beyond being just a beverage — it’s an experience and a statement. Blending premium ingredients with distinctive flavors and unapologetic branding, the company brings fresh creativity to the traditional alcohol category. Fueled by WhistlinDiesel’s massive fanbase and disruptive marketing style, Alcolo has rapidly gained cult status both online and in retail, representing a new era where creator influence meets consumer beverage innovation.

Country

United States

City

Nashville

Founded

2023

Status

Active

Stage

Privately Held

Capital Raised

~$5M

Annual Revenue

~$5M - $10M

Valuation

~$25M – $40M

The Agencies

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Creator Brands Weekly

The weekly newsletter for creators building, launching and scaling brands

Loved by your favourite Creators