Beast Philanthropy Merch is the merchandise division of MrBeast’s nonprofit initiative, Beast Philanthropy, launched in 2020 to tackle global hunger, poverty, and disaster relief. Every purchase directly funds philanthropic projects, from food distribution and housing support to educational initiatives. Known for its “Merch That Makes a Difference” tagline, the brand uses eco-friendly, GOTS-certified materials and on-demand production to minimize waste — turning creator influence into real-world impact.