BEEUP (also stylized as Beep Snacks) is a UK-based food and beverage startup focused on creating sustainable, high-protein snacks made from plant-based ingredients. The brand blends health, taste, and environmental responsibility—targeting the growing market of health-conscious consumers seeking natural energy sources. Backed by David Beckham, BEEUP champions wellness and sustainable production through eco-friendly sourcing and recyclable packaging. Positioned as part of Beckham’s lifestyle and wellness portfolio alongside ventures like Haig Club Whiskey, IM8 Health, and Studio 99, BEEUP reflects his push toward better living and conscious consumption. The brand’s early campaigns highlight functional snacking — a category bridging nutrition, performance, and on-the-go convenience. While currently focused on the UK market, BEEUP plans to expand through partnerships with leading distributors and wellness retailers.