BIG DAY is Iman Gadzhi’s lifestyle brand combining hydration products and apparel drops, with the ethos of converting daily performance into ritual. The brand sells zero-sugar, calorie-free electrolyte drinks and powders formulated with caffeine and minerals, alongside clothing like tanks, hoodies, and shirts centered on the “One Foot Forward” mantra.  BIG DAY positions itself as a brand for creators, entrepreneurs, and high-performers — integrating functional nutrition, fashion, and motivational messaging in one ecosystem. Apparel and hydration products are co-launched under limited drops, blurring lines between consumable product brands and creator merchandise.