Casamigos is a creator-founded ultra-premium tequila brand launched in 2013 by George Clooney, Rande Gerber, and Mike Meldman. Originally created “for friends and family,” the tequila’s smooth profile and lifestyle-driven branding quickly gained global attention. The brand scaled rapidly through celebrity storytelling and word-of-mouth marketing before being acquired by Diageo in 2017 for up to $1 billion. Today, Casamigos remains one of the most successful celebrity-led spirits brands in history.