Dezi is a luxury eyewear and beauty brand founded by beauty entrepreneur Desi Perkins in 2020. Born out of Perkins’ deep connection with her online audience, Dezi was created to deliver fashion-forward, premium eyewear and accessories that blend influencer-driven design with high-end style. The brand’s rapid growth reflects Perkins’ influence in the beauty and fashion industry, making Dezi a leading example of creator-led brand building in the lifestyle category.