Dezi Skin is a creator-founded skincare brand launched in 2021 by beauty entrepreneur Desi Perkins. Designed to celebrate heritage, inclusivity, and clean formulation science, Dezi Skin is known for its signature “Youth Juice” blend featuring superfruits like Mexican plum and dragon fruit. The brand’s hero products — including the Claro Que C Vitamin C Serum, Agua Fresca Gel-Crème Moisturizer, and Skin So Balm Cleansing Balm — have built a loyal community around Latina-inspired skincare rituals. With rapid growth and strong community engagement, Dezi Skin is expanding into major retail channels such as Sephora while maintaining its direct-to-consumer foundation.