Full Send is a creator-founded lifestyle brand built by the Nelk Boys, one of YouTube’s most influential entertainment collectives. Launched as a limited-drop apparel line in 2018, Full Send quickly evolved into a multi-vertical brand spanning fashion, consumer products, and events. Known for its cult-like community and viral content ecosystem, the brand leverages creator influence, hype-driven merch releases, and strategic partnerships (including the launch of Happy Dad Hard Seltzer) to generate tens of millions in annual revenue without traditional venture capital.