Glossier is a direct-to-consumer beauty brand founded by Emily Weiss in 2014, built on the principles of minimalism, authenticity, and community. Originating from the cult-following beauty blog Into The Gloss, Glossier redefined modern beauty by prioritizing skincare-first products, inclusive campaigns, and direct dialogue with customers. The brand raised over $260 million from leading venture firms and reached a peak valuation of ~$1.8 billion. Today, Glossier is expanding into retail and wholesale partnerships with major retailers like Sephora, signaling a new growth phase.