Good American
Good American was co-founded in 2016 by Khloé Kardashian and Emma Grede with a mission to redefine fashion through size inclusivity and flattering fit.  Starting with denim, Good American quickly expanded into swimwear, activewear, ready-to-wear, and footwear. The brand is known for offering sizes from 00 to 32 (and up to 5XL in some collections) and for innovating fit technologies like “gap-proof” waistbands and shaping fabric.  Good American continues to make retail inroads, recently launching in Macy’s and global platforms like ASOS, while maintaining strong DTC presence and inclusive branding.
Good American was co-founded in 2016 by Khloé Kardashian and Emma Grede with a mission to redefine fashion through size inclusivity and flattering fit.  Starting with denim, Good American quickly expanded into swimwear, activewear, ready-to-wear, and footwear. The brand is known for offering sizes from 00 to 32 (and up to 5XL in some collections) and for innovating fit technologies like “gap-proof” waistbands and shaping fabric.  Good American continues to make retail inroads, recently launching in Macy’s and global platforms like ASOS, while maintaining strong DTC presence and inclusive branding.
Country
United States
City
Los Angeles
Founded
2016
Status
Active
Stage
Privately Held
Capital Raised
Undisclosed
Annual Revenue
~$150M
Valuation
~$1B
The Agencies
Creator Brands Weekly
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Creator Brands Weekly
The weekly newsletter for creators building, launching and scaling brands
Loved by your favourite Creators