Happy Dad is a beverage and lifestyle brand launched in 2021 by creators Nelk Boys alongside John & Sam Shahidi. It offers hard seltzer, hard tea, and branded merch (hats, tees) as an extension of the Full Send culture. Happy Dad combines influencer-driven hype with beverage distribution, often leveraging limited drops and brand collaborations. The brand has rapidly scaled across U.S. retail shelves and built a hardcore fanbase of “Full Send” enthusiasts.