Haus Labs (formerly Haus Laboratories) is a cosmetics brand founded by Lady Gaga and co-led by Ben Jones. Originally launched in 2019 with an exclusive Amazon partnership, it relaunched in 2022 under a new retail model (Sephora) with a stronger focus on clean, high-technology makeup formulas. The brand markets itself as “supercharged clean artistry,” merging science, performance, and inclusivity while removing thousands of undesirable ingredients. In support of its mission, every purchase from the official site contributes to Lady Gaga’s Born This Way Foundation for mental-health work.