Higher Primate was a satirical lifestyle and apparel brand founded by Joe Rogan in the early 2010s. The brand sold t-shirts, posters, and accessories that embodied Rogan’s comedic worldview — blending humor, skepticism, and countercultural commentary. While short-lived, Higher Primate marked Rogan’s first foray into product-based creator commerce, predating his major ventures like Onnit and The Joe Rogan Experience merchandise. The brand developed a cult following among fans who resonated with Rogan’s early podcast community and message of intellectual independence.