Honest Beauty was founded in 2015 by Jessica Alba as part of The Honest Company’s expansion into personal care. Created to offer clean, cruelty-free, and dermatologist-tested products, the brand embodies Alba’s mission to make ethical and effective beauty accessible to all. Honest Beauty’s range includes skincare, cosmetics, and haircare made without parabens, synthetic fragrances, or harmful ingredients. Now sold in major retailers like Target, Ulta Beauty, and Amazon, the brand has become a leading voice in the global clean beauty movement — bridging celebrity credibility, scientific transparency, and modern wellness culture.