Huda Beauty was founded in 2013 by Huda Kattan, a beauty influencer turned entrepreneur who built one of the world’s largest independent beauty brands. What began as a false-lash line evolved into a full cosmetics powerhouse spanning complexion, eyes, lips, and skincare. The brand’s success is anchored in Huda’s massive social following, community trust, and data-driven product development. With global distribution through Sephora, Boots, and its own e-commerce platform, Huda Beauty has reshaped how creator-led brands operate — blending authenticity, luxury, and global reach.