IPSY
Ipsy is a beauty membership and subscription platform founded in 2011 by Michelle Phan, Marcelo Camberos, and Jennifer Goldfarb. It delivers monthly “Glam Bags” featuring personalized beauty samples from top global brands, leveraging creator-driven marketing and a data-backed recommendation engine. Ipsy pioneered the creator x consumer model in beauty, empowering influencers to drive product discovery at scale. In 2020, Ipsy merged with BoxyCharm under parent company BFA Industries, forming one of the largest beauty subscription ecosystems in the world.
Ipsy is a beauty membership and subscription platform founded in 2011 by Michelle Phan, Marcelo Camberos, and Jennifer Goldfarb. It delivers monthly “Glam Bags” featuring personalized beauty samples from top global brands, leveraging creator-driven marketing and a data-backed recommendation engine. Ipsy pioneered the creator x consumer model in beauty, empowering influencers to drive product discovery at scale. In 2020, Ipsy merged with BoxyCharm under parent company BFA Industries, forming one of the largest beauty subscription ecosystems in the world.
Country
United States
City
San Mateo
Founded
2011
Status
Active
Stage
Acquired
Capital Raised
~$100M+
Annual Revenue
~$500M+
Valuation
~$1BN+
The Agencies
Creator Brands Weekly
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Creator Brands Weekly
The weekly newsletter for creators building, launching and scaling brands
Loved by your favourite Creators