ITEM Beauty
ITEM Beauty is a clean beauty and skincare brand co-founded by Addison Rae and incubated by Madeby Collective (Ipsy’s parent company). Launched in 2020, the brand promotes clean, cruelty-free, dermatologist-tested formulas made to enhance natural beauty without masking it. Products span makeup, skincare, and lip care — known for the viral Lash Snack mascara and Lip Quip oils. While ITEM Beauty exited Sephora stores in 2023, its direct-to-consumer channel continues to serve a Gen Z audience passionate about authenticity and transparency.
ITEM Beauty is a clean beauty and skincare brand co-founded by Addison Rae and incubated by Madeby Collective (Ipsy’s parent company). Launched in 2020, the brand promotes clean, cruelty-free, dermatologist-tested formulas made to enhance natural beauty without masking it. Products span makeup, skincare, and lip care — known for the viral Lash Snack mascara and Lip Quip oils. While ITEM Beauty exited Sephora stores in 2023, its direct-to-consumer channel continues to serve a Gen Z audience passionate about authenticity and transparency.
Country
United States
City
Los Angeles
Founded
2020
Status
Active
Stage
Privately Held
Capital Raised
Undisclosed
Annual Revenue
~$10M – $25M
Valuation
N/A
The Agencies
Creator Brands Weekly
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Creator Brands Weekly
The weekly newsletter for creators building, launching and scaling brands
Loved by your favourite Creators