Ivy Park is an activewear and fashion brand founded by Beyoncé Knowles-Carter in partnership with Adidas. The brand combines technical sportswear with modern streetwear aesthetics, empowering self-expression and confidence. Ivy Park’s collections are known for their striking color palettes, bold silhouettes, and inclusive sizing. Though the Adidas partnership ended in 2023, Ivy Park remains a cultural icon that redefined the intersection of music, fashion, and empowerment.