Jaclyn Cosmetics was founded in 2019 by beauty creator Jaclyn Hill, one of YouTube’s earliest and most influential makeup personalities. Launched with Morphe’s backing, the brand aimed to translate Hill’s artistry and loyal fanbase into a high-end cosmetics line. After early controversy surrounding product quality, the company restructured and re-emerged with a renewed focus on transparency, inclusivity, and quality control. Today, Jaclyn Cosmetics offers complexion, lip, and highlighter products known for their glam-forward aesthetic and meticulous packaging. The brand is distributed online and in Ulta Beauty nationwide, proving that authenticity and resilience can rebuild trust in creator commerce.