Jeffree Star Cosmetics (JSC) was founded in 2014 by makeup artist and digital creator Jeffree Star. What began as a small e-commerce brand selling liquid lipsticks quickly evolved into one of the most profitable independent beauty companies in the world. JSC is known for its bold branding, product innovation, and massive online following — driven by Jeffree’s YouTube empire and direct-to-fan authenticity. The brand pioneered the influencer-led DTC model, achieving hundreds of millions in annual revenue without external funding or retail intermediaries. From iconic launches like the Blood Sugar palette to viral collaborations (Shane x Jeffree Conspiracy Collection), JSC redefined what a creator-founded beauty business could achieve at scale.